J9 Group welcomes Google- Teaming up as one of FIBA’s global sponsors
31th August 2022- Google is upping its game by becoming the first women’s-only global partner with FIBA, entering a multiyear partnership with the Women’s National Basketball Association in an effort to raise the profile and popularity of women’s basketball. Sydney is where Google makes its first debut in the upcoming 2022 Women’s Basketball World Cup.
Google is dedicated and proud to help bring even more women’s basketball content to the US airwaves and introduce fans to the global game. ‘Through this initiative with FIBA, they tend to continue expanding visibility and exposure to women’s basketball globally and provide women athletes the recognition they deserved and worked so hard for’ said Kate Johnson, Director of Global Sports, Media, and Entertainment Marketing at Google.
Sharing the same intentions and dedication, J9 Group intends to fulfill and implement the global project “GAMES FOR HER” dedicated to the 2022 Women’s Basketball World cup, fulfilling its commitment to empowering women with technology, which also marks the global partnership between J9 Group and the National Basketball Federation. further developing the collaboration in different aspects.
“It opens up a wide range of opportunities not only for the exposure of women’s basketball, but also it gives a sense of validation for all those members of our women’s basketball community, from volunteers in clubs around the world all the way to the top executives in leagues and federations,” said Andreas Zagklis, FIBA Secretary General.
As one of the proud global partners, J9 Group welcomes Google wholeheartedly into the team and will hold a welcoming ceremony together with 8 other sponsors under the organization of FIBA. Although all ten partners of FIBA have different business goals, they uphold the same values to join the FIBA family and look forward to creating greater value for users and basketball fans in the future. J9 – Bringing Fans Closer To The Game
